Last month, Google Analytics released a new version of AdWords reporting to all accounts. This was much-needed and Google did a great job with adding the new reporting functionality. There are some great additions to the reporting that can really save you a lot of time, while also helping you enhance your current AdWords campaigns. … Read more
This week I decided to write about Remarketing in AdWords, which seems to be a confusing topic for some marketers. Over the past month or so, I’ve received a lot of questions about both the concept and execution of Remarketing. Let’s start with a quick introduction. Remarketing is a new feature in AdWords that enables … Read more
I receive a lot of questions from local businesses about how to best geotarget their paid search ads in Google. AdWords actually provides some robust ways to target your ads by country, region, state, city, and there is also an option for choosing a custom location to target. For example, you could create a polygon … Read more
I’m currently helping several businesses focused on local advertising with both SEO and SEM (Paid Search, PPC). Depending on the industry and market, Local PPC can be both extremely competitive and pricey. Of course, the upside is capturing those highly targeted clicks and turning them into paying customers, which could yield hundreds or thousands of … Read more
It’s hard to get through a conversation about online marketing right now without bringing up Google, Facebook, and Yahoo (among other popular companies). However, if you’re not heavily involved in online marketing, and you’re not close to the actual referring traffic numbers from Google, Yahoo, and Facebook, then their influence can easily become nebulous. It’s … Read more
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