algorithm-updates

How to compare hourly data from Google Search Console via the GSC API and Analytics Edge

How to compare hourly Google Search Console Data (GSC) to track impact from major algorithm updates using the GSC API and Analytics Edge [Tutorial]

When a major algorithm update rolls out, it’s often helpful to view hourly data in Google Analytics to see the impact in near-real time. If a site is impacted heavily (surging or dropping), you can typically see when the update actually lands and the stark difference in traffic when that happens. One of my most … Read more

Reddit translations and Google

Reddit AI translations have scaled across languages and Google rankings are booming

But should rankings in Google be surging for that AI translated content? In my post I explain the Reddit surge across countries, the translated content that’s ranking well, what Google’s stance has been about machine translating content, and more. Update: April 2, 2025Based on the hreflang setup for some urls, Reddit is translating some content … Read more

Mark Zuckerberg about machine learning classifiers.

Mark Zuckerberg Talks Classifiers, Confidence, and Algorithmic Collateral Damage (And it relates to Google Algorithm Updates)

A recent appearance by Mark Zuckerberg on the Joe Rogan podcast provides a great explanation of how classifiers, confidence levels, and precision work with machine learning algorithms. He also covered how adjusting confidence can impact the amount of collateral damage occurring when updates roll out. And if you swap “Social” for “Search”, Zuckerberg could be … Read more

Google December 2024 spam update

Google December 2024 Spam Update Analysis – 5 Case Studies Covering Scaled Content Abuse, AI Content, Doorway Pages, and more

The end of 2024 was a crazy time SEO-wise with Google pushing multiple major updates at the end of the year (and throughout the holiday shopping season). First, we had the November 2024 core update, which rolled out on November 11th and took over three weeks to complete. Then we had one week off before … Read more

The Gabeback Machine

Documenting Google’s site-level evaluation and impact on search rankings using the ‘Gabeback Machine’ [Googler Quotes, Videos, Documentation and more]

It’s not like all urls on a site suddenly become low quality overnight… It’s a site-level adjustment that can impact rankings across an entire site. Update: November 19, 2024: Google just updated its “Guide to Search ranking systems” page to include a paragraph right up top about using site-wide signals and classifiers. You can read … Read more

A Nightmare on Affiliate Street

A Nightmare on Affiliate Street – How Google is picking off sites one by one that are violating its ‘Site reputation abuse’ spam policy

Update: I heard from Google’s Danny Sullivan and he confirmed that Google is not testing its ‘Site reputation abuse’ algorithm at this time. So the drops are from other changes that Google is pushing that must be impacting those affiliate directories strongly. Update 2: I just received a response from Google after following up to … Read more

Hijacking the back button and SEO

Hijacking The Back Button and SEO: Gaming Navboost, Exploring Google Spam Policies, And What It Might Signal About Your Aggressive Advertising Situation

In an effort to keep users on their sites, some publishers have hijacked the browser back button by providing a feed of articles that drives users to more publisher content, including sponsored content and ads. That’s versus allowing them to return to the sites they visited from… Disabling, or hijacking the back button, is a … Read more

Google's hidden gems update impacted forums heavily across the web

Beyond Reddit and Quora: How Google’s Hidden Gems Update Yielded Explosive Growth In Search Visibility For Many Forums

In May of 2023 Google wrote a blog post where it explained it was planning to update its systems to surface “hidden gems”, or content written from a “personal or expert point of view”. We eagerly awaited that update when the ‘fall of insane updates’ arrived including three core updates, a massive helpful content update, … Read more

Google's site reputation abuse spam policy

Google’s site reputation abuse spam policy and why an algorithmic approach to enforcing violations is the way forward

Google began enforcing its site reputation abuse spam policy on May 7, 2024 after announcing the policy two months earlier (when the March 2024 core update rolled out). At that time, we didn’t know if enforcement would be handled via manual actions, an algorithm update, or a combination of both. It ended up being just … Read more

March 2024 Google Core Update Case Study

Google March 2024 Core Update Case Study: A tale of four tremors, reversals, and a great example of the counterbalancing of systems

This is my second post in a series about the March 2024 broad core update. Again, it was a huge update with many moving parts, so I wanted to cover several interesting things that went on versus writing just one post. For this post, I’m going to cover a very interesting case study that underscores … Read more

March 2024 core update and the transition of helpful content system to core

The March 2024 Google core update and how the transition of Google’s helpful content system to its core ranking system is supposed to work

I cover the old HCU(X) classifier, site-level quality algorithms, the counterbalancing of systems, and how the transition has been as smooth as a bed of razor blades… This is the first post in a series about the March 2024 broad core update. The update was one of the largest and most complex core updates Google … Read more