When a major algorithm update rolls out, it’s often helpful to view hourly data in Google Analytics to see the impact in near-real time. If a site is impacted heavily (surging or dropping), you can typically see when the update actually lands and the stark difference in traffic when that happens. One of my most … Read more
While performing a link authority gap analysis recently for several companies, I noticed a common (and disturbing) theme. The sites had earned powerful links from major news and media publishers, yet the links were nofollowed. Or worse, those sites were mentioned based on their hard work and research, yet they weren’t linked to at all. … Read more
But should rankings in Google be surging for that AI translated content? In my post I explain the Reddit surge across countries, the translated content that’s ranking well, what Google’s stance has been about machine translating content, and more. Update: April 2, 2025Based on the hreflang setup for some urls, Reddit is translating some content … Read more
Google just released Gemini with personalization two weeks ago, which enables its AI chatbot to tap into your Search history to help answer questions. Back in February of 2023 I wrote a post about Google’s “Code Red” based on OpenAI launching ChatGPT. In that post I mentioned that AI chatbot advancements had us quickly headed … Read more
AI Mode officially started rolling out as a labs experiment on March 5, 2025, and I received access late the following day. Needless to say, I’ve been testing AI Mode heavily since gaining access. I’ll provide some screenshots in this post, but you can always check my X thread where I’ve been providing videos of … Read more
I’ve noticed a trend across a number of sites where the prevalence of featured snippets is dropping over time while AI overviews replace them. And that can obviously lead to a decrease in traffic since click-through rate from AI overviews is inherently going to be lower, and sometimes a lot lower. I haven’t seen this … Read more
Four methods and only two are correct. In this article, I’ll cover the various ways I have seen site owners try to block content that’s violating Google’s site reputation abuse spam policy (including actual examples of how those methods worked, or didn’t). Update: March 12, 2025Google just updated its documentation for manual actions clearly explaining … Read more
Yes, you read that correctly. There’s a loophole in Google right now where sites with manual actions are removed, or heavily demoted, from the 10-blue links but can still rank in AI overviews. And in a weird twist, that creates a unique opportunity to better understand clicks and click through rate for AIOs. That’s until … Read more
A recent appearance by Mark Zuckerberg on the Joe Rogan podcast provides a great explanation of how classifiers, confidence levels, and precision work with machine learning algorithms. He also covered how adjusting confidence can impact the amount of collateral damage occurring when updates roll out. And if you swap “Social” for “Search”, Zuckerberg could be … Read more
The end of 2024 was a crazy time SEO-wise with Google pushing multiple major updates at the end of the year (and throughout the holiday shopping season). First, we had the November 2024 core update, which rolled out on November 11th and took over three weeks to complete. Then we had one week off before … Read more
We are quickly witnessing the Googlization of ChatGPT and the ChatGPTization of Google Search. It’s a fascinating time to be involved in Search, that’s for sure. I cover several new ChatGPT Search features announced as part of OpenAI’s Ship-mas. Update 2/7/25: OpenAI announced that ChatGPT Search is now available for all users, even non-logged in … Read more
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