{Update 8/13/18: I started noticing a number of ecommerce retailers being released from video carousels when their category or product pages didn’t contain any video (or if the video just supported the main content on the page). The first signs of the change were on Sunday, 8/12/18 and I’m seeing the changes roll out more … Read more
Users hate popups. But they really hate mobile popups. They are annoying, inhibit the user experience, and can cause serious user frustration. But mobile popups can also cause problems from an SEO standpoint. First, Google has a mobile popup algorithm that can demote pages using an interstitial or popup when users visit from the search … Read more
Google’s new index coverage reporting is killer. For a long time, the SEO community wanted something more powerful than the simple index status report in the old GSC. You know, something we could really sink our SEO teeth into. And we finally received that in the form of the new index coverage reporting in the … Read more
In part one of this series, I covered an overview of the March 7 and April 16 updates, what I think could be going on with relevance and quality, what Google has explained about the update, and more. Now in part two, I’m going to provide examples of specific drops and surges I analyzed based … Read more
Update: This is part one of two in my series about the March 7 and April 16, 2018 Google algorithm updates. I published part two and that post can be found here. On March 7, 2018 Google rolled out one of the biggest algorithm updates I’ve seen in a long time, which I called The … Read more
In my last post, I explained a fascinating hreflang situation where Google could surface urls that were canonicalized (and not indexed) in the SERPs by country. For example, if you had multiple urls in the same language targeting different countries, and those urls were all canonicalized to one url (let’s say the /us/ version), then … Read more
If you’re using hreflang with pages written in the same language, but targeting different countries, you might be surprised to learn how Google can handle the situation (especially when multiple pages are being canonicalized to one). John Mueller confirmed this behavior in a recent webmaster hangout video, which is provided below. Read my post to … Read more
I promised I wouldn’t but I just gave it a name. :) Actually, it’s based on a tweet from Marie Haynes saying, “It’s March Madness!” after I posted screenshots of the wild tremor starting on 3/14/18. More about that tremor soon. As many of you know, Google pushed a really big update starting the week … Read more
If you are working on a large-scale site, you need to be very careful that you don’t create infinite spaces. That’s when a site generates a near-endless list of urls that Google can end up crawling. Google does not want to churn through endless urls and it can cause problems on several levels SEO-wise. That’s … Read more
Last month I wrote a post covering a number of real-world mobile problems I surfaced on sites using separate mobile urls (like m-dot subdomains). With Google moving to a mobile-first index, it’s extremely important to make sure your mobile urls contain the equivalent content, structured data, canonical tags, hreflang tags, etc. as your desktop urls. … Read more
Summary: From Maccabees to celebrities to doorways to affiliates, Google took it all on in December of 2017. There were several dates leading up to the holidays with significant movement from an algorithm update standpoint, including December 5, December 12, December 15, December 18, and December 26 (with possible connections between some of those updates). … Read more
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