Update: May 2022I just published a post covering a number of findings from the March 2022 Product Reviews Update (the latest PRU to roll out). My analysis covers linking to multiple sellers, the use of video content, loopholes in the PRU, intent shifts, dueling machine learning algorithms, and more. —– The past month has really … Read more
While helping companies that have been heavily impacted by Google’s broad core updates, the topic of “authority” comes up often. And that’s especially the case for companies that focus on “Your Money or Your Life” (YMYL) topics. For example, sites that focus on health, medical, financial, etc. all fall under YMYL. If you’ve read my … Read more
When performing a competitive analysis, it’s smart to run a keyword gap analysis to determine the queries that competitors rank for that your site doesn’t rank for. It can often yield low-hanging fruit that your content team can execute on. As part of that process, it’s also smart to analyze Google’s People Also Ask (PAA) … Read more
There has been a lot of confusion and debate over the years about how to best handle pagination from an SEO perspective. It doesn’t help that Google changed on this front, which has led to even more confusion about the best path forward. For example, Google announced in March of 2019 that it stopped supporting … Read more
Imagine the following scenario… Excited about buying a new house, you decide to browse for a new kitchen table. So you fire up Google and start searching. You end up clicking through a search listing to view modern kitchen tables and land on the category page of an e-commerce site. But before you start to … Read more
Update: Google’s Danny Sullivan confirmed that Image Search can be impacted by broad core updates. That matches with what I’m seeing in the data, so it’s great to have that confirmation from Google. ——————– I was asked an interesting question on Twitter about broad core updates from Kenichi Suzuki. He asked if Google’s broad core … Read more
{Updated: July 23, 2021 with information from Google about broad core updates being unrelated to Core Web Vitals and the Page Experience Signal.} {Updated: August 6, 2021 with information from Google’s John Mueller that the June and July broad core updates were separate and unique.} {Update July 2022: I just published my post covering the … Read more
If you’ve seen a drop (or gain) of rich snippets during a broad core update, then overall site quality could be the reason. In this post, I’ll cover how this can happen, why Google’s evaluation of site quality matters, and I’ll provide examples of rich snippets volatility across sites (including review, how-to, and FAQ snippets). … Read more
Update: May 2022I just published my findings based on analyzing the March 2022 Product Reviews Update (PRU). My post contains a number of interesting observations, including the use of video, linking to multiple sellers, intent shifts, PRU loopholes, the power of links (or not), and more. Update: December 2021I just published my analysis and findings … Read more
In 2013, I wrote a post explaining how to create what I called a Panda Report, which enabled you to identify landing pages seeing the biggest drop during a major algorithm update. The post explained how to do this based on Google Analytics data, but you can definitely do the same thing with GSC data … Read more
As Bob Dylan famously wrote, “The times, they are-a changin’…” Well, based on Google’s frantic pace of change, SEOs could easily tweak that line and replace “times” with “SERPs”. In this post, I’ll cover two more changes that site owners and SEOs should be aware of. And those additions can have a big impact on … Read more
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