{Important Update About Penguin: Read John Mueller’s latest comments about the Penguin algorithm.} I just returned from SES Atlanta, where I presented “How To Avoid and Recover From Panda, Penguin, and Manual Actions”. The conference was outstanding, included a killer keynote by Duane Forrester and sessions packed with valuable information about SEO and SEM. By … Read more
After Panda 4.0 rolled out, I analyzed many cases of both strong recoveries and severe fresh hits. Based on analyzing over 40 websites hit by P4.0, I wrote two blog posts detailing my findings. You can find my initial findings on my blog and then additional P4.0 findings in my Search Engine Watch column. I … Read more
On May 20th, 2014 Google’s Matt Cutts announced that Panda 4.0 was rolling out. Leading up to that tweet, there was a lot of chatter across the industry about an algorithm update rolling out (based on reports of rankings volatility and traffic gains/losses). I was also seeing lots of movement across clients that had been … Read more
Summary: Google has rolled out multiple algorithm updates in April that heavily impacted song lyrics and mp3 websites. This post provides more information about those updates, documents specific sites that were hit, and provides some possible problems that the algo targeted. I plan to update this post as I analyze more sites impacted by the … Read more
I’m excited to announce that I’ll be speaking at the Weber Shandwick Data Salon on Thursday, April 24th in New York City (from 6:00PM to 7:30PM). Each month, Weber Shandwick invites leaders from various areas of digital marketing to speak, to spark conversation, and to share ideas. I’m thrilled to be presenting next week to … Read more
As a consultant helping a number of companies with Panda recovery, I’ve been eagerly awaiting the March Panda update. Based on the data I have access to, I was able to pick up and analyze Panda UJan14, UFeb14, and the infamous UFeb14Rev (where Google re-rolled out the algorithm update after mistakenly hammering movie blogs). Needless … Read more
In June of 2013, Pierre Far from Google explained that providing a poor mobile experience could impact a site’s rankings in the smartphone search results. Basically, if a site is making mistakes with how it is handling mobile visits, then that site risks being demoted in the search results when users are searching from their smartphones. … Read more
Summary: Google ended up rolling out two major algorithm updates in February of 2014. The first, which seemed like the monthly Panda update, caused serious collateral damage with a number of prominent movie blogs. After hearing from one movie blog owner, Matt Cutts of Google got involved, and Google refined the algorithm. Two days later, … Read more
As of July 2013, Google will not confirm Panda updates anymore. And as I explained in my post about unconfirmed Panda updates, this can lead to serious confusion for webmasters. For example, if Panda updates are not documented, then it becomes that much harder to understand why a serious drop in organic search traffic occurred. … Read more
Last Wednesday, Google rolled out new functionality in the search results, which sure got the attention of SEOs across the industry. Now when searching for information, you will sometimes see an additional link directly in the search results for specific organizations and/or websites. Users can click on that link to view additional information about that … Read more
On Christmas Day, Rap Genius was given a heck of a gift from Google. A penalty that sent their rankings plummeting faster than an anvil off the Eiffel tower. The loss in traffic has been documented heavily as many keywords dropped from page one to page five and beyond. And many of those keywords used … Read more
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