Note, this tutorial works in conjunction with my Search Engine Watch column, which explains how to analyze the top landing pages from Google Organic prior to, and then after, Panda arrives. With the amount of confusion circling Panda, I wanted to cover a report webmasters can run today that can help guide them down the … Read more
In August of 2012, Google announced an update to its search algorithm that targeted websites receiving a high number of DMCA takedown requests. The update was unofficially called “The Pirate Update”, based on the concept of pirating someone else’s content like music, movies, articles, etc. With the update, Google explained that “sites receiving a lot … Read more
In June I wrote an important blog post, based on the amount of Panda work I help companies with. The post was about the maturing of Panda, and how Google planned to roll out the algorithm update once per month, while taking up to ten days to fully roll out. Google also explained that it … Read more
Summary: I analyzed the first double Penguin recovery I have come across during my research (after the Penguin 2.1 update). But what I found could reveal a glitch in the Penguin algorithm. And that glitch could be providing a false sense of security to some business owners. If you have followed my blog and Search … Read more
On Friday, October 4th at 4:50PM, Matt Cutts announced that Penguin 2.1 was rolling out. It was shortly after reading that update that I tweeted we could be in for an icy weekend (as the latest update would surely take out more websites). But on the flip side, a new update also meant that more … Read more
Summary: How I helped an ecommerce retailer recover from Panda in eight days, when it was never Panda in the first place. A few weeks ago, I had a business owner reach out to me about a potential Panda hit. His initial email to me was similar to many others I have seen. He noticed … Read more
If you’ve read my previous posts, then you already know that SEO audits are a core service of mine. I still believe they are the most powerful deliverable in all of SEO. So when prospective clients call me for help, I’m quick to start checking some of their stats while we’re on the phone. As … Read more
SEO Audits are a core service I provide, including both comprehensive audits and laser-focused audits tied to algorithm updates. There are times during those audits that I come across strange pages that are indexed, or I see crawl errors for pages not readily apparent on the site itself. As part of the investigation, it’s smart … Read more
At SMX West, Matt Cutts spoke about the latest Panda changes, and mentioned that the algorithm update had matured. He explained that Panda will now roll out monthly, but slowly over a 10 day period. Previously, Panda would roll out every 4-6 weeks and the rollout would be relatively quick (all in one shot). In … Read more
Penguin 2.0 launched on Wednesday, May 22nd, and it’s an update that most SEOs have been eagerly awaiting. Leading up to the rollout, all signs pointed to a nasty algorithm update that was going to be bigger and badder than the Penguin 1.0. There was a lot of speculation about how aggressive it would be, … Read more
In early May there was a lot of chatter in the webmaster forums about a major Google update. Google wouldn’t confirm that it occurred (big shock), but the level of chatter was significant. Not long after that, Matt Cutts announced that Penguin 2.0 would be rolling out within the next few weeks, and that it … Read more
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