If you’ve read some of my blog posts in the past, then you know I perform a lot of SEO technical audits. As one of the checks during SEO audits, I always analyze a client’s robots.txt file to ensure it’s not blocking important directories or files. If you’re not familiar with robots.txt, it’s a text … Read more
Bing Ads released sitelink extensions in October of 2012, which enables advertisers to provide additional links in their text ads. Google AdWords has had ad sitelinks for some time, so this was a great addition by our friends at Bing Ads. For example, if you were an ecommerce website selling sporting goods, you could provide … Read more
Facebook Graph Search launched in January, and I was fortunate to have early access. Upon gaining access, I began heavily testing Facebook’s new social search capabilities. That research led to my first post covering my initial thoughts about Graph Search, including its impact on local search, privacy, reputation management, etc. You should check out that … Read more
{Important Update on 10/13/16: Demote sitelinks has been removed from GSC.} Google just announced that they have REMOVED the demote sitelinks setting from Google Search Console (GSC). The announcement on Google+, which is now shut down, explained that Google has gotten much better at surfacing the correct sitelinks, so they believe the functionality isn’t necessary anymore in … Read more
With the release of index status in Google Webmaster Tools, many webmasters are now questioning why their “not selected” numbers are high. They wonder if those numbers are good, bad, normal, etc? Unfortunately, there’s not an easy answer to that question, since it depends on the site at hand. But, you can definitely look at … Read more
I absolutely love getting in front of a group of people to speak about SEO (and always have). Over the past several years, I’ve led SEO training classes for clients covering a wide range of topics, from technical SEO to keyword research to content optimization to linkbuilding strategy. Although I’ve really enjoyed leading classes like … Read more
Every webmaster has to deal with a website redesign or migration at some point. And redesigns and migrations often mean that your URL structure will be impacted. From an SEO perspective, when URL’s need to change, it’s critically important that you have a solid 301 redirection plan in place. If you don’t, you can pay … Read more
In October of 2011, Google began testing Dynamic Search Ads (DSA) in AdWords. It was a bold move and signaled a change in how paid search could operate in the future. Using dynamic search ads, advertisers could greatly expand their reach by enabling AdWords to match queries with content in Google’s organic index. Instead of … Read more
I’ve written extensively in the past about Bounce Rate both here on my blog and on Search Engine Journal. Bounce Rate is an incredibly powerful metric, and can help marketers better understand the quality of their traffic, and the quality of their content. If you’re not familiar with Bounce Rate, it’s the percentage of visits … Read more
{Updated on 3/28/16 to reflect the name change from Google Webmaster Tools to Google Search Console.} In late July, Google added Index Status to Google Search Console to help site owners better understand how many pages are indexed on their websites. In addition, Index Status can also help webmasters diagnose indexation problems, which can be caused by … Read more
Keyword research is a critical component to a solid and rounded SEO strategy. When you break it down, you need to know what people are searching for in order to target the right terms. Keyword research fuels your content generation strategy. I use a wide range of tools when conducting keyword research and each has … Read more
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