When a major algorithm update rolls out, it’s often helpful to view hourly data in Google Analytics to see the impact in near-real time. If a site is impacted heavily (surging or dropping), you can typically see when the update actually lands and the stark difference in traffic when that happens. One of my most … Read more
AI Mode officially started rolling out as a labs experiment on March 5, 2025, and I received access late the following day. Needless to say, I’ve been testing AI Mode heavily since gaining access. I’ll provide some screenshots in this post, but you can always check my X thread where I’ve been providing videos of … Read more
Yes, you read that correctly. There’s a loophole in Google right now where sites with manual actions are removed, or heavily demoted, from the 10-blue links but can still rank in AI overviews. And in a weird twist, that creates a unique opportunity to better understand clicks and click through rate for AIOs. That’s until … Read more
Whenever I jump into helping a new client, it’s always interesting to get a lay of the land. For example, manually reviewing the site, scanning the GSC reporting, checking third-party visibility tools, triggering an initial crawl of the site, etc. And for large-scale and complex sites, you just never know what you’re going to find. … Read more
In 2017 I wrote a post covering the risks of having mobile SEO problems as Google’s move to mobile-first indexing was approaching. That post focused more on sites running m-dots and the various issues that could arise based on Google’s plans to use the mobile version of a page for indexing. Well, we’re now in … Read more
Google recently announced that it expanded translated results in the search results to more languages, which was great to see. Also, it’s important to understand the data is available in Google Search Console’s performance reporting (and available via the API with some added benefit). I’ll explain more about that soon. But while speaking with site … Read more
In 2017 Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The overarching idea was brilliant. Provide a set of reports that let site owners know when their advertising situation yielded a terrible user experience. And they also announced that if a site was failing a review, … Read more
Don’t settle for the one thousand row limit in GSC. In this tutorial, I explain how to get all of your Merchant Listings data from GSC, while covering some other ideas for working with the data via Analytics Edge. Merchant Listings can be incredibly powerful for ecommerce retailers. They are free product listings that show … Read more
From “Generally reliable” to “Blacklisted”, you can find scores and discussions for many sites whose reliability is frequently discussed by Wikipedia editors. And as a bonus, I’ll explain how to find when a site is used as a source across Wikipedia. Based on helping many companies over the years that have been impacted by major … Read more
There’s nothing more frustrating than coming across articles containing YouTube videos that have been removed for some reason. It’s extremely frustrating for users and can easily elude site owners (especially on large-scale sites). And from an SEO perspective, addressing unavailable videos can avoid UX barriers and unhappy users. So join me as we go hunting … Read more
For whatever reason, I’ve seen an uptick in site owners reaching out to me recently about search snippets appearing that they aren’t happy about. For example, Google is selecting text for a search snippet that they simply don’t want to be displayed in the search results. The site owners reaching out didn’t know if they … Read more
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