tools

Bing's Sitemap Index Coverage Reporting

How To Find Lower-Quality Content Being Excluded From Indexing Using Bing’s XML Sitemap Coverage Report (and Its “Content Quality” Flag)

Bing finally rolled out its XML Sitemap Coverage Report in Bing Webmaster Tools, which is a great addition for site owners. Using the report, you can check indexing levels based on the urls being submitted via XML sitemaps. This is similar to what Google offers in its Coverage reporting, but it’s great to have another … Read more

Syndicated Content SEO Case Study

Why Noindexing Syndicated Content Is The Way – Tracking 3K syndicated news articles to determine the impact on indexing, ranking, and traffic across Google surfaces [Case Study]

Last month John Shehata from NewzDash published a blog post documenting a study covering the impact of syndication on news publishers. For example, when a publisher syndicates articles to syndication partners, which site ranks and what does that look like across Google surfaces (Search, Google News, etc.) The results confirmed what many have seen in … Read more

Disavowing The Disavow Tool [Case Study] – How a site owner finally removed a disavow file with 15K+ domains, stopped continually disavowing links, and then surged back from the dead

There aren’t many topics in SEO as controversial as disavowing links. Ever since Google introduced the ability to disavow links, there has been a ton of confusion about how to use the disavow tool, what types of links should be disavowed, when to ignore the disavow tool altogether, and more. Then add third-party tools that … Read more

Unraveling SERP Features – How to track and analyze urls ranking within Top Stories, People Also Ask, Image Packs, Short Videos, Recipe Packs, and more using Semrush’s New SERP Features reporting

Google’s search engine result pages are filled with an amazing combination of features to present many different types of content. From images to video to news to recipes, there’s no shortage of interesting features at your fingertips. And for site owners and SEOs, we want to track all of them, and at a granular level. … Read more

How to compare hourly sessions in Google Analytics 4 to track the impact from major Google algorithm updates (like broad core updates)

I was just asked on Twitter if there was an easy way to compare Google organic traffic hourly like you can in Universal Analytics. That’s a great question, and that’s a super useful report to have as major algorithm updates roll out. You can typically start to see the separation over time as the update … Read more

Continuous Scroll And The GSC Void: Did The Launch Of Continuous Scroll In Google’s Desktop Search Results Impact Impressions And Clicks? [Study]

Google rolled out continuous scroll in the desktop search results for English queries in the United States on December 5, 2022. Continuous scroll enables users to seamlessly continue to page two and beyond without having to click a “next” button at the bottom of the results. This followed Google rolling out continuous scroll in the … Read more

How to analyze the impact of continuous scroll in Google’s desktop search results using Analytics Edge and the GSC API

Google rolled out continuous scroll in the desktop search results in the U.S. on December 5, 2022, which follows a rollout in the mobile search results in October of 2021. It’s basically like infinite scroll for the search results. When you approach the bottom of page one, the second page of results seamlessly load, enabling … Read more

Percent Human: A list of tools for detecting lower-quality AI content

Updated on 7/29/23: OpenAI shut down its AI content detection tool on July 24, 2023 based on low accuracy. The tool now 404s so I removed links to the tool from this post. Updated on 2/1/23: OpenAI’s AI content detection tool (AI Text Classifier) was added to the list. GPTZeroX was also included (an upgrade … Read more

True Destination – Demystifying the confusing, but often accurate, true destination url for redirects in Google Search Console’s coverage reporting

If you are confused when Google reports redirects as other categories, like “blocked by robots.txt”, “soft 404s”, “noindexed”, “404s”, and others, it could be Google silently following the redirect and reporting the status of the true destination url instead. My post covers the situation in detail, and provides examples of this happening in the wild. … Read more

Google Multisearch – Exploring how “Searching outside the box” is being tracked in Google Search Console (GSC) and Google Analytics (GA)

Google first announced multisearch in April 2022 (right before Search I/O 2022) and it was really the beginning of Lens entering the spotlight. With multisearch, you can use Google Lens to analyze a photo and then add to your search by typing in a query. Then Google will display more results based on the query … Read more

Sitebulb Server – Technical Tips And Tricks For Setting Up A Powerful DIY Enterprise Crawler (On A Budget)

When performing SEO audits, crawling is ultra-important. For SEOs and site owners, there are several options available from local crawlers to enterprise crawlers (SAAS services). I’ve been extremely vocal over the years about my favorite crawling tools, which are Screaming Frog, Sitebulb, DeepCrawl, and more recently, JetOctopus. Screaming Frog and Sitebulb are typically local crawlers, … Read more