In October of 2019, Google announced a plan to gradually block mixed content over time. Mixed content is a common issue across sites where secure pages attempt to load insecure content. For example, loading an image file over http from an https page. There are security risks associated with that, so Chrome wants to eliminate … Read more
A Quick Reintroduction To Quality Indexation:I’ve covered the importance of what I call “quality indexation” many times in my posts about major algorithm updates. It’s an extremely important topic, especially for larger-scale sites. When I refer to quality indexation, I’m referring to the importance of making sure your highest quality content gets indexed, while ensuring … Read more
For many site owners and SEOs, SafeSearch can be a confusing topic. For example, understanding how SafeSearch works, what filtering looks like in action, and how it can impact traffic from Google organic search. That’s especially the case for sites that walk a fine line between providing non-explicit and explicit content (at least according to … Read more
Update: June 23, 2020Disqus Indexing Bug Fixed By Google:Google’s Martin Splitt confirmed there was a glitch that was inhibiting Google from indexing some Disqus comments. That glitch has been fixed and Google is now indexing Disqus comments. You can read more about that below in my post. ———————————– While helping companies that have been impacted … Read more
Google has done a lot of work over the past two years with Google Images. And all signs point to Google driving forward with even more new features and functionality. Although sometimes an afterthought for many companies when it comes to Search, Google Images can drive meaningful traffic. In addition, having your images properly indexed … Read more
During a recent crawl analysis and audit of a large-scale site that was negatively impacted by Google’s core updates, I surfaced an interesting SEO problem. I found many thinner and low-quality pages that were being canonicalized to other stronger pages, but the pages didn’t contain equivalent content. As soon as I saw that, I had … Read more
Google just rolled out another broad core algorithm update on June 3 (which was preannounced by Google’s Danny Sullivan.) And once again, the core ranking update was big. It wasn’t long before you could see significant impact from the update across sites, categories, and countries. Some sites surged, while others dropped off a cliff. And … Read more
Google has been releasing new features in the search results more and more recently that can have a big impact on SERP treatment, click-through rate, and potentially traffic. Three of those features are part of Google’s “best answer carousels” and include Q&A, How-to, and FAQ snippets. Q&A has been live for a while already, while … Read more
Google is always working to enhance features in the search results (SERPs). Over the years, we have seen the SERPs change from ten blue links to a mix of images, videos, featured snippets, one-box results, immersive mobile results, and more. There are many features beyond ten blue links now, which was covered by John Mueller … Read more
Ah, the holidays. Who doesn’t love a festive atmosphere, ugly Christmas sweaters, eggnog, singing Christmas carols, and major performance problems that can take down your site? Wait, what was that last part??The holidays are always interesting for me SEO-wise. Every few years, I receive an SOS from a site owner right around Christmas Day based … Read more
A few years ago, I wrote a post about how to surface your featured snippets via SEMrush’s powerful SERP features widget. I love using SEMrush to plug in any domain and view (many of) the featured snippets it has. It’s a quick an easy way to conduct competitive analysis from a featured snippets standpoint. Remember, … Read more
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