When performing SEO audits, it’s not unusual to surface pages being noindexed that also contain rel canonical. And that setup does’t make sense. Using the meta robots tag or x-robots-tag with noindex tells the engines to not index the page, while rel canonical tells the engines which is the preferred url for indexing. You can … Read more
When experiencing a traffic drop due to an algorithm update, redesign, migration, or some other event, it’s important to dig into the drop to understand the queries and landing pages that saw the biggest change. When you do, you can have a strong feel for the pages impacted and the queries leading to those pages … Read more
Understanding if people engage with your content is important on several levels (including SEO-wise). For example, if someone searches Google, visits your page, spends 2 seconds on the page, and then returns to the search results, that can send horrible signals to Google. That’s called low dwell time and I’ve mentioned that many times before … Read more
It’s no secret that changing urls can be dangerous SEO-wise. In the past, I’ve written heavily about the dangers of website redesigns, migrating to a new CMS, and changing domain names. Basically, whenever you mass change urls on your site, you can run into serious SEO problems. And that includes migrating to https (which many … Read more
For years I’ve been using a short branded domain name combined with bitly to shorten links I share across social media. For example, I registered glennga.be as the short domain name, and whenever I share a link on Twitter, that’s the domain name in the urls for all shares. Here’s a quick example that leads … Read more
Update: March 2019: Google has released a new type of property in Google Search Console called a domain property. A domain property will include all variations for the domain, including by protocol and subdomain. It’s a great move forward by Google and I highly recommend you set them up as soon as possible. In order … Read more
Boosting Facebook posts to custom audiences is a great way to reach a targeted audience (and at a relatively low cost). Many people running Facebook pages don’t realize this, but you don’t have to boost a post simply to your fanbase. Instead, you can boost a post to any custom audience you have set up … Read more
I help a lot of companies with website redesigns or CMS migrations (from an SEO standpoint). As part of that process, it’s extremely important to download all of a website’s top landing pages so you can check them in staging and when the redesign or migration goes live. By doing so, you can test the pages … Read more
For news publishers, being included in Google News is a big deal. You can drive a lot of traffic by being listed in Google News, which means you can drive a lot of incremental ad revenue. So, it’s tough when certain urls are not accepted in Google News and publishers lose out on traffic, revenue, … Read more
The mad dash is on to clean up link profiles. Penguin 4.0 is quickly approaching and many companies are heavily analyzing their link profiles in order to flag and handle unnatural links. Penguin 4.0 is supposed to be the real-time Penguin, which is great news for SEOs and webmasters that have dealt with Penguin issues … Read more
Featured Snippets are fascinating to me. The reason is simple. Any time Google surfaces a specific url, treats it differently in the SERPs, and provides a significant amount real estate for that url, I tend to pay attention. And based on the SERP treatment I just explained, I’ve found that featured snippets can drive massive … Read more
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