SEO Audits are a core service I provide, including both comprehensive audits and laser-focused audits tied to algorithm updates. There are times during those audits that I come across strange pages that are indexed, or I see crawl errors for pages not readily apparent on the site itself. As part of the investigation, it’s smart … Read more
If you’ve read some of my blog posts in the past, then you know I perform a lot of SEO technical audits. As one of the checks during SEO audits, I always analyze a client’s robots.txt file to ensure it’s not blocking important directories or files. If you’re not familiar with robots.txt, it’s a text … Read more
Bing Ads released sitelink extensions in October of 2012, which enables advertisers to provide additional links in their text ads. Google AdWords has had ad sitelinks for some time, so this was a great addition by our friends at Bing Ads. For example, if you were an ecommerce website selling sporting goods, you could provide … Read more
{Important Update on 10/13/16: Demote sitelinks has been removed from GSC.} Google just announced that they have REMOVED the demote sitelinks setting from Google Search Console (GSC). The announcement on Google+, which is now shut down, explained that Google has gotten much better at surfacing the correct sitelinks, so they believe the functionality isn’t necessary anymore in … Read more
Facebook recently released a powerful new option for advertisers called Custom Audiences. Using custom audiences, advertisers can leverage their current in-house list of customers for targeting ads. By uploading a list of emails, phone numbers, or UID’s, you can create a custom audience that can be used for targeting Facebook campaigns. In my opinion, this … Read more
I absolutely love getting in front of a group of people to speak about SEO (and always have). Over the past several years, I’ve led SEO training classes for clients covering a wide range of topics, from technical SEO to keyword research to content optimization to linkbuilding strategy. Although I’ve really enjoyed leading classes like … Read more
In May of 2012, Google Analytics introduced trackbacks in its social reporting. If you’re not familiar with trackbacks, they enable you to understand when another website links to your content. So, using Google Analytics, and the new trackbacks reporting, you could start to track inbound links you are building from across the web. Note, if … Read more
Every webmaster has to deal with a website redesign or migration at some point. And redesigns and migrations often mean that your URL structure will be impacted. From an SEO perspective, when URL’s need to change, it’s critically important that you have a solid 301 redirection plan in place. If you don’t, you can pay … Read more
{Updated on 3/28/16 to reflect the name change from Google Webmaster Tools to Google Search Console.} In late July, Google added Index Status to Google Search Console to help site owners better understand how many pages are indexed on their websites. In addition, Index Status can also help webmasters diagnose indexation problems, which can be caused by … Read more
In March of this year, Google Analytics released a set of new reports for measuring the effectiveness of traffic from social networks. It was a great addition and provides some valuable information about how social is affecting your business. For example, you can view social referrers, content that received traffic from social networks, view conversations … Read more
Keyword research is a critical component to a solid and rounded SEO strategy. When you break it down, you need to know what people are searching for in order to target the right terms. Keyword research fuels your content generation strategy. I use a wide range of tools when conducting keyword research and each has … Read more
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