The Internet Marketing Driver - Covering the latest in online marketing strategy.

Google’s Core Algorithm Updates and The Power of User Studies: How Real Feedback From Real People Can Help Site Owners Surface Website Quality Problems (And More)

January 6, 2021July 2, 2019 Glenn Gabe

Google just rolled out another broad core algorithm update on June 3 (which was preannounced by Google’s Danny Sullivan.) And once again, the core ranking update was big. It wasn’t long before you could see significant impact from the update across sites, categories, and countries. Some sites surged, while others dropped off a cliff. And … Read more

Beyond The 1K Limit – How To Bulk Export Data From GSC By Search Appearance Via Analytics Edge (including How-to, Q&A, and FAQ)

June 21, 2019June 11, 2019 Glenn Gabe

Google has been releasing new features in the search results more and more recently that can have a big impact on SERP treatment, click-through rate, and potentially traffic. Three of those features are part of Google’s “best answer carousels” and include Q&A, How-to, and FAQ snippets. Q&A has been live for a while already, while … Read more

Exploring Google’s New How-to Snippets In Search And On Smart Displays: SERP Treatment, Fresh GSC Data, Video Templates, Monetization, and more

May 14, 2019 Glenn Gabe

Google is always working to enhance features in the search results (SERPs). Over the years, we have seen the SERPs change from ten blue links to a mix of images, videos, featured snippets, one-box results, immersive mobile results, and more. There are many features beyond ten blue links now, which was covered by John Mueller … Read more

SEO Flatliners – The Curious Case Of A Massive 1-Month Algorithmic Demotion From Google (To The Minute) And What Could Have Triggered The Drop

April 25, 2019April 24, 2019 Glenn Gabe

In the movie Flatliners, a group of medical students experiment with dying for a short period of time to see what’s beyond, only to be revived quickly after. I couldn’t help but think of this movie while recently helping a company that was in a dire situation. The following case study represents the SEO version … Read more

The March 12, 2019 Google Core Algorithm Update – A Softer Side Of Medic, Trust And The Link Graph, Quality Still Matters, And The Importance of the “Kitchen Sink”

March 26, 2019March 25, 2019 Glenn Gabe

In 2018, we saw three broad core ranking updates that caused massive volatility in the search results globally. Those updates rolled out in March of 2018, August of 2018 (Medic Update), and then late September of 2018. All three were huge updates, which sent some sites dropping off a cliff and others surging through the … Read more

7 Examples of Untrackable Clicks From Google’s Ecosystem of Search, Chrome, and Feeds

October 20, 2021February 12, 2019 Glenn Gabe

Information is powerful. And for SEOs, it can help inform, guide, and drive change. That’s why we’re always looking for more data from Google to better understand where traffic is coming from, what people are searching for, which elements in the search results are driving those clicks, and more. And that’s also why tools such … Read more

A Holly Jolly Load Balancer Christmas – How Google Treated A Major Site Performance Problem From A Crawling And Ranking Perspective [SEO Case Study]

January 23, 2019 Glenn Gabe

Ah, the holidays. Who doesn’t love a festive atmosphere, ugly Christmas sweaters, eggnog, singing Christmas carols, and major performance problems that can take down your site? Wait, what was that last part??The holidays are always interesting for me SEO-wise. Every few years, I receive an SOS from a site owner right around Christmas Day based … Read more

Searching For Buried Treasure – How To Find More Of Your Featured Snippets Using Google Search Console (GSC), Analytics Edge, And SEMrush Position Tracking

December 20, 2018 Glenn Gabe

A few years ago, I wrote a post about how to surface your featured snippets via SEMrush’s powerful SERP features widget. I love using SEMrush to plug in any domain and view (many of) the featured snippets it has. It’s a quick an easy way to conduct competitive analysis from a featured snippets standpoint. Remember, … Read more

How To Find The True Size Of Your Site Using GSC’s Index Coverage Reporting (And Why It’s Important For SEO)

December 10, 2018December 10, 2018 Glenn Gabe

So, how large is your site? No, how large is it really?? When speaking with companies about SEO, it’s not long before I ask that important question. And I often get some confused responses based on the “really” tag at the end. That’s because many site owners go by how many pages are indexed. i.e. … Read more

How To Use Scroll Depth Tracking, Adjusted Bounce Rate, and Average Time On Page As A Proxy For User Engagement and Content Quality

November 28, 2018November 28, 2018 Glenn Gabe

I was helping a company a few months ago that got hit hard by recent algorithm updates. When digging into the audit, there were a number of problems that were surfaced, including content quality problems, technical SEO problems, user experience issues, and more. From a content quality perspective, the site had an interesting situation. Some … Read more

Night of the Living 302s: How SEO Crawlers and GSC’s Index Coverage Reporting Helped Me Surface A Sinister 302 Redirect Problem [Case Study]

October 31, 2018October 31, 2018 Glenn Gabe

I recently started helping a new client that has seen a continued drop in search visibility over time. After getting up to speed on the site, its history, business model, etc., I started a thorough crawl analysis and audit of the site. The crawl analysis involves performing an enterprise crawl and then subsequent surgical crawls … Read more