Without a clean and crawlable website structure, you’re dead in the water SEO-wise. For example, if you don’t have a solid SEO foundation, you can end up providing serious obstacles for both users and search engines. And that’s never a good idea. And even if you have clean and crawlable structure, problems with various SEO directives can throw … Read more
{Update November 2015: Google rolled out a significant algorithm update on November 19, 2015 that had a strong connection to Phantom 2 from May 2015. Many sites that were impacted during Phantom 2 in May were also impacted on November 19 during Phantom 3. And a number of companies working to rectify problems saw recovery … Read more
{Update November 2015: Google rolled out a significant algorithm update on November 19, 2015 that had a strong connection to Phantom 2 from May 2015. Many sites that were impacted during Phantom 2 in May were also impacted on November 19 during Phantom 3. And a number of companies working to rectify problems saw recovery and … Read more
We are now ten days into the mobile-friendly algorithm rollout, and to be honest, the impact has been somewhat underwhelming. I’ve been tracking many websites across categories and countries as the algorithm rolled out and it has been interesting to how some verticals were impacted, while others experienced no change. I didn’t personally see any fluctuations until … Read more
4/21/15 was a date marked down in every SEO’s calendar with a giant red star next to it. That’s the day Google planned to roll out its mobile-friendly algorithm. They preannounced the update, which is rare, and Google explained it would have a significant impact on the smartphone search results. But then 4/21 arrived and … Read more
A few weeks ago, I was contacted by a small business owner about my SEO services. And what started out as a simple check of a website turned into an interesting case study about hidden SEO dangers. The company has been in business for a long time (30+ years), and the owner was looking to boost the … Read more
{Update: The Search Impact report was renamed to “Search Analytics” during the beta. The screenshots below will show “Search Impact” when the new report in Google Webmaster Tools is labeled “Search Analytics”.} April 21, 2015 is an important date. That’s the day when Google will begin using mobile friendliness as a ranking signal. There’s been a … Read more
Summary: In the fall of 2014, both Bing and Google began surfacing song lyrics directly in the search engine results pages (SERPS). Since users could now find lyrics immediately in the SERPs, many wondered what would happen to lyrics websites that provided the same information, but required a click through to view the lyrics. This … Read more
If you’ve read some of my case studies in the past, then you know Panda can be a real pain the neck for large-scale websites. For example, publishers, ecommerce retailers, directories, and other websites that often have tens of thousands, hundreds of thousands, or millions of pages indexed. When sites grow that large, with many … Read more
After publishing my last post about dangerous rel canonical problems, I started receiving a lot of questions about other areas of technical SEO. One topic in particular that seemed to generate many questions was how to best use and set up xml sitemaps for larger and more complex websites. Sure, in its most basic form, … Read more
Based on helping clients with Panda work, Penguin problems, SEO technical audits, etc., I end up crawling a lot of websites. In 2014, I estimate that I crawled over eleven million pages while helping clients. And during those crawls, I often pick up serious technical problems inhibiting the SEO performance of the sites in question. … Read more
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