In previous posts about Panda analysis, I’ve mentioned the importance of understanding the content that users are visiting from Google organic. Since Google is measuring user engagement, hunting down those top landing pages can often reveal serious content quality problems. In addition, I’ve written about understanding the devices being used to access your site from … Read more
Oct 17, 2014 was an important date for many SEOs, webmasters, and business owners. Penguin, which we’ve been waiting over an entire year for, started to roll out. Google’s Gary Illyes explained at SMX East that Penguin 3.0 was imminent, that it would be a “delight” for webmasters, that it would be a new algorithm, … Read more
On Tuesday, September 23, Google began rolling out a new Panda update. Pierre Far from Google announced the update on Google+ (on Thursday) and explained that some new signals have been added to Panda (based on user and webmaster feedback). The latter point is worth its own blog post, but that’s the not the focus … Read more
We all know that having a strong analytics setup is important. Marketing without measurement is a risky proposition for sure. But in a multi-device world, it’s not as easy to make sure your setup is accurately tracking what you need – or tracking at all. And if your analytics code isn’t firing properly across smartphones, … Read more
My last blog post explained that Panda is now running in near-real-time and what that means for webmasters and business owners. Well, that was perfect timing as Panda just made another trip around the web as kids head back to school and the NFL kicks in. I’ve seen multiple Panda clients see recovery starting on … Read more
In June of 2013 I wrote about the maturing of Google’s Panda algorithm and how it started to roll out monthly over a ten day period. Google also explained at that time that they wouldn’t be confirming future Panda updates. In my post, I explained how the combination of monthly updates, over ten days, with … Read more
Panda 4.0 arrived in late May with a fury not seen by many previous updates. It was a HUGE update and many sites were decimated by P4.0. Most businesses reaching out to me after the May 20 update saw drops of 50%+, with some losing 80% of their Google organic search traffic overnight. And on … Read more
{Updated on 2/8/16 to reflect the name change from Google Webmaster Tools to Google Search Console.} In my opinion, it’s critically important to verify your website in Google Search Console (GSC). By doing so, you can receive information directly from Google as it crawls and indexes your website. There are many reports in GWT that can … Read more
{Important Update About Penguin: Read John Mueller’s latest comments about the Penguin algorithm.} I just returned from SES Atlanta, where I presented “How To Avoid and Recover From Panda, Penguin, and Manual Actions”. The conference was outstanding, included a killer keynote by Duane Forrester and sessions packed with valuable information about SEO and SEM. By … Read more
After Panda 4.0 rolled out, I analyzed many cases of both strong recoveries and severe fresh hits. Based on analyzing over 40 websites hit by P4.0, I wrote two blog posts detailing my findings. You can find my initial findings on my blog and then additional P4.0 findings in my Search Engine Watch column. I … Read more
On May 20th, 2014 Google’s Matt Cutts announced that Panda 4.0 was rolling out. Leading up to that tweet, there was a lot of chatter across the industry about an algorithm update rolling out (based on reports of rankings volatility and traffic gains/losses). I was also seeing lots of movement across clients that had been … Read more
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