In May of 2012, Google Analytics introduced trackbacks in its social reporting. If you’re not familiar with trackbacks, they enable you to understand when another website links to your content. So, using Google Analytics, and the new trackbacks reporting, you could start to track inbound links you are building from across the web. Note, if … Read more
Let me walk you through a common scenario in web marketing. You have a website, and some people visit your site by clicking through links on other websites. In your web analytics reporting, those visits are categorized as referring visits. In Google Analytics specifically, those visits show up in your “Referrals” report under “Traffic Sources”. … Read more
Every webmaster has to deal with a website redesign or migration at some point. And redesigns and migrations often mean that your URL structure will be impacted. From an SEO perspective, when URL’s need to change, it’s critically important that you have a solid 301 redirection plan in place. If you don’t, you can pay … Read more
In October of 2011, Google began testing Dynamic Search Ads (DSA) in AdWords. It was a bold move and signaled a change in how paid search could operate in the future. Using dynamic search ads, advertisers could greatly expand their reach by enabling AdWords to match queries with content in Google’s organic index. Instead of … Read more
If you’re an ecommerce retailer, then you have probably heard of Product Listing Ads in Google AdWords. Product Listing Ads (PLA’s) are powerful ad units that enable you to display image thumbnails in the search results for products you sell on your site. As you can imagine, the visual nature of the ads yield more … Read more
Google AdWords rolled out a new feature last week that will make the lives of some SEM’s easier. The new shared budget option enables marketers to apply one budget to multiple campaigns (versus having to manage budgets for each campaign separately). Shared budgets make it easier to maximize your total ad spend for paid search … Read more
There are a lot of moving parts to developing and managing SEM campaigns. First, you need to develop a strong paid search strategy, perform keyword research, map out a robust structure for your campaigns and ad groups, determine budgets, create effective ads, etc. After the setup phase, you will be neck deep in ongoing campaign … Read more
I’ve written extensively in the past about Bounce Rate both here on my blog and on Search Engine Journal. Bounce Rate is an incredibly powerful metric, and can help marketers better understand the quality of their traffic, and the quality of their content. If you’re not familiar with Bounce Rate, it’s the percentage of visits … Read more
{Updated on 3/28/16 to reflect the name change from Google Webmaster Tools to Google Search Console.} In late July, Google added Index Status to Google Search Console to help site owners better understand how many pages are indexed on their websites. In addition, Index Status can also help webmasters diagnose indexation problems, which can be caused by … Read more
In March of this year, Google Analytics released a set of new reports for measuring the effectiveness of traffic from social networks. It was a great addition and provides some valuable information about how social is affecting your business. For example, you can view social referrers, content that received traffic from social networks, view conversations … Read more
Have you ever visited a website, researched a product or service, and then left only to see that company’s ads as you browse the web? I bet you have. That’s remarketing in action, and it’s darn powerful when implemented correctly. Sure, there can definitely be a creepy factor, since users are being followed around the … Read more
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